Wines in the price range of under 8 euros per bottle continue to dominate the market with a 65 % and 77% share of all red and white wines sold, respectively, down from 68 % and 81% in 2011 (all prices being scaled to the usual 0.75 litre bottle size). The statistic is very much influenced by tax increase in 2012 as well as sales of bag-in-box wines (BiB) which represent 39% of all wines sold in Finland, mostly priced under 8 euros.
So why not study this trend and enjoy popular wines from the named price range, i.e. "St. Elmo Village", a Californian medium dry (12% abv) which was the 4th most popular white wine sold in 2012, and a red "Caballo de Mendoza" from Argentina's largest wine producing area (13% abv), on the 5th place among reds.
Both wines are imported by Altia Denmark where the wines were also bottled, then further sold in Finland by Altia. The decision to bottle bulk wines in Europe rather than in the country of origin leads to a significantly more efficient logistical operation, leading to cost efficiency as well as being environmental friendly, factors which usually go unnoticed however are appreciated by the consumer if they were aware of them. The wine labels do not carry vintage information.
Similar information can be found from Swedish wine monopoly Systembolaget's statistics, however with a significantly larger spread among price groups. Wines under 8 eur (69 SEK) represent only 42% of wines sold while 78% of all wines are priced under the next threshold, under 10 eur. Explaining the significant difference between the two Nordic countries, in Sweden the more pricey old world producers Italy and Sout Africa are the largest countries of origin while Chile dominates the Finnish market being twice the size of the next largest country, Spain.